The Future of Shopping is Here, and It's Encrypted!

At Gateway, we believe that data is the new oil of the digital economy. Today, we're thrilled to announce a partnership that proves just how valuable, sensitive data can be. Enter Henry Social, the innovative platform that's redefining the intersection of e-commerce and crypto.

Introducing Henry Social: Shop, Earn, Explore

Henry Social is not just another crypto platform. It's the interface layer for crypto that the industry has been waiting for. By allowing users to earn up to 50% crypto cashback on everyday purchases, Henry Social is solving the cold-start problem that has long plagued crypto adoption. Making it easier for users to simply earn crypto doing what they love doing everyday… shopping! 

But that's just the beginning. Henry Social is building a bridge between traditional e-commerce and the exciting world of Web3. Users can seamlessly deploy their earnings into prediction markets, meme coins, lending and vault products,  – all without risking their personal capital.

The Data Unlock: Powering Retail Data 

At the heart of Henry Social's vision is the immense value of retail and shopping data. This data is the holy grail for creating targeted advertising and personalized consumer experiences. But in today's world, this data is often exploited without user consent or compensation. This prevents brands and consumers from being able to “communicate”. Henry, however, is looking to allow for applications, brands, and networks to interact with this high value and sensitive data. But how?

This is where Gateway comes in.

Gateway x Henry Social: A Privacy-Preserving Data Economy

We're excited to announce that Henry Social is leveraging Gateway's Decentralized Private Computer already. The focus is to enable valuable data to be securely stored in a user-controlled manner via Gateway’s Encrypted Data vaults. This means that user’s will finally be able to own their data and dictate how it’s used across the Henry Ecosystem! 

1. Secure Data Storage: All user shopping data will be stored in Gateway's Encrypted Data Vaults, ensuring the highest level of security and privacy.
2. User Control: Users retain full ownership and control over their data, deciding when and how it's used.
3. Enabling Sharing: Henry is able to allow its ecosystem of partners to interact with user information sets and build better products. 

Encrypted Compute: The Rails to a new Data Economy

Henry is committing to build with Gateway’s Encrypted Compute capabilities upon launch. Gateway's encrypted compute doesn't just solve a technical problem for Henry Social; it unlocks a new paradigm of possibilities. It allows Henry to be at the vanguard of a movement towards more ethical, user-centric data practices, all while delivering the highly personalized, integrated experiences that users crave. Retail data is given utility without ever exposing the valuable information! Why does this matter? Here are a few things Gateway’s Decentralized Private Computer unlocks for Henry.

1. Privacy-Preserving Personalization Engine: Hyper-personalized shopping recommendations and user experiences without exposing individual data. Henry can offer Netflix-like recommendation accuracy without isolated, data privacy concerns.
2. Targeted Advertising:Analyze user behavior across shopping, crypto investments, and other platform activities without compromising data silos. This allows Henry and its ecosystem to advertise products that are most relatable to the user and their habits.
3. Dynamic Pricing: Coordinate real-time pricing and promotions based on aggregate demand and inventory data across multiple retailers.Users get better deals, retailers optimize sales, and Henry becomes a go-to platform for smart shopping.
4. Ethical AI Training and Market Insights: Henry can offer cutting-edge AI-driven features and provide unique market intelligence to partner brands, creating new revenue streams while maintaining the highest standards of data ethics.

The consumer revolution starts now! For too long consumers have been overlooked and underserved. The partnership between Henry Social and Gateway serve as a launching pad to change that. Gateway offers the critical infrastructure needed for consumer facing apps to launch and succeed. Henry Social is the first of the Gatekeepers that will be launching on Gateway and will build a network of apps to serve the modern consumer in the new data economy.